The term ?Boomer Women? is a phrase that has drawn substantial media attention over many years. But today?s 50-something woman is different than her sisters of previous generations. How? This generation of Boomer Women have choices and the power to take control of their lives. They?re no longer the women of decades ago that lived for their control over which laundry detergent or household cleaning products they would buy. The 2011 version is the primary household decision maker in America, and is often running the corporate finances as well. She has buying power and strong opinions. Consider these facts:
Boomer Women today make up 19 percent of the total U.S. population.
Every fifth adult in the U.S. today is a female over 50.
Women comprise the majority of the 80 million Boomers now working their way through society and the consumer marketplace. They have established careers and money to spend on themselves, as well as the ability to influence 85% of all household purchase decisions.
Boomer women control a net worth of $19 trillion and own more than 3/4 of the U.S. financial wealth
Unlike previous generations, today?s Boomer Women are educated, active, and technologically savvy. They?re using cell phones, iPads, Flip cameras, Facebook and Skype. They?ve lived through space travel and Woodstock, the Beatles and gay rights, the feminist movement and the Berlin Wall. And they?ve watched men like Martin Luther King, Malcolm X and Nelson Mandela pave the way for racial equality.
With the advent of feminism, sexual freedom, and the erosion of social stigmas, Boomer Women are more forward thinking and successful than previous generations. A Boomer Woman is quite likely to have been the first woman in her family to have gone to college, climbed the career ladder or chosen to live independently. All of this adds up to a generation of women that is characteristically positive, self-accepting, forward thinking with the drive and confidence to know what they want and to go out and get it. These women are not looking backward at the ?good old days,? but instead looking forward enthusiastically to experiences yet to be enjoyed.
And, by the way, don?t call these Boomer Women ?seniors? ? they?ll be well into their 80s before they?re willing to take on that title.
Linda Landers is the founder/CEO of Girlpower Marketing ( http://www.girlpowermarketing.com/ ), a public relations and marketing firm that helps brands build lasting relationships with women.
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Source: http://webdiana.net/family/baby-boomer/boomer-women-dont-call-them-seniors.html
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