Deer Park, NY (PRWEB) August 24, 2010
Having spent a total $ 58 to go live July 4th, 2010, OneCent.US owner Bill Purkins opened a Twitter account and started promoting his new free URL shortener web service to appeal to a patriotic audience that likes them donating 90% of advertising sales to charity. His first attempts were classified as ?obnoxious? by one Twitter user.
?Guilty,? said Purkins. ?I made fun of the President, newspapers, radio and TV shows with ?America? or ?US? in their name for using Libyan domain URL shorteners, i.e. bit.ly, who got $ 3.5 million funding in 2009 and Yahoo currently eyes for a possible $ 100 million in a rumored acquisition.?
?I backed off and started playing the dot US angle, also our donating 90% of advertising revenue to charity. In an interview for NEWSDAY?s Aug 3rd article business reporter James Bernstein questioned ?how can you make money giving away 90%???
Purkins answered, ?What?s the difference between $ 100 million and $ 10 million to me? I don?t even have a paying job.?
NEWSDAY?s tale was preceded by a OneCent.US press release referenced in a July 21 VentureBeat article about bit.ly?s new enterprise customer tracking, costing $ 995 a month. OneCent.US?s is free.
Press releases and the VentureBeat tale made Google NEWS page 1, and the NY TIMES picked up VentureBeat?s article.
bit.ly?s price sheet states three free features, effectively 1) basic URL shortening, 2) custom links and 3) basic click tracking. OneCent.US also offers these, but claims to offer ten more features, some which no other of 1300 plus URL shortener sites (http://urlshorteners.org ) have.
OneCent.US?s claims its major appeal though is their customer service, with ten ways of contacting them.
Clicking bit.ly?s contact link on their home page merely opens your default email client to send an email. This is rather spartan against ten OneCent.US offerings. bit.ly also answers customer service inquiries via Twitter @mentions. OneCent.US also offers these, and eight others, including live phone calls and chat. bit.ly does not visibly publish a phone number online.
OneCent.US? mission statement is: ?Every business is a people business and the way you treat your customers, how you do unto others, determines the state of your organization?s soul and whether or not you will achieve right success above and beyond the bottom line.?
In six weeks they have built alliances, reseller and affiliate deals with:
1. Blackwood Productions and Free Relevant Links, leading sister SEO and link exchange firms and OneCent.US?s subsidiary WriteAndGetPaidToday.com?s freelancer writers produce a million words a year in SEO content for Blackwood, and the alliance offers a triple punch to get websites higher page ranks.
2. Southern California?s Mike Perez, Twitter ID mikepfs, has 108,110 Twitter followers, follows 109,386 and has made over 75,000 Tweets (numbers as of 20 Aug, 2010). There are only three people on Twitter like him (Tweet Adder search 2010/08/20 for followers greater than 100,000, followed by more than 100,000, greater than 50,000 Tweets) out of 190 million (techcrunch.com/2010/06/08).
?He?s not one in a million, he?s one in 63 million. People listen to Mike and he listens to them. He believes his message and works hard Tweeting it,? said Purkins. ?We?re developing some wild mobile apps for him to help. Believe me, we want those links and we?ll do anything we can to get them.?
3. Bill Elward of CastleInk.com saw NEWSDAY?s tale and started advertising. OneCent.US is writing a custom application for the major printer ink cartridge seller and together they developed a marketing technique using branded pages with small entertaining embedded autoplay videos that redirect at the end to customized dynamic pages based on the clicking history and available profile(s) of the user. OneCent.US also hosts free pages for CastleInk offering 20% discounts with coupon code ?onecent.us.?
4. Leading blogging and backlink software CommentHut.com was vital also, Purkins said. ?Searching blogs and articles making comments to promote and get backlinks was tedious. Now I key in ?url shortener? and they list back what?s new and bingo. Three Google NEWS top ten tales were about us last week, and on half the others we made the first comment. We?re now an affiliate CommentHut reseller.?
5. Laughing at his NET10 prepaid minutes business phone, Purkins lamented, ?US business customer service is in the worst state ever. You have to beg to speak English to someone who themselves can?t, and they?re getting paid maybe 10 cents an hour for giving you no answer why your 10 cents a minute phone doesn?t work.?
When cash-flow increases they will switch to osstelco.com, a Long Island based broker telecom and VOIP solutions company they have struck an affiliate/reseller deal with and are developing an opt-in page for, also doing Twitter follower profiling recruitment, Tweet management and a video redirect deal.
6. ?Finally, retired US Army Maj. Montgomery Granger, ranking Army Medical Department officer at GITMO right after 9/11 as our first advertiser continues to be huge,? Purkins stated.
Text ads for Maj. Granger?s book, Saving Grace at Guantanamo Bay: Memoir of a Citizen Warrior, (Hard Cover ? 242 pages ? Strategic Publishing Group ISBN: 978-1-60911-283-7) have over 1,500 clicks in two weeks. 30 cents a going rate for text ad clicks, that?s worth $ 450.00. He spent $ 21.20 for the month of August. That?s a 4200% ROI (return on investment). Advertising is not pay per click though. The advertiser determines their own desired CPM (cost per mile ? 1,000 impressions) and pays whatever they want. Top bidders get top slots.
Since July 4th, OneCent.US? Twitter following has grown to nearly 50% of bit.ly?s, and apparently that makes a huge statement, as Twitter is the reason that URL shorteners really exist.
OneCent.US is a Long Island, NY based privately owned company hoping for funding interest. For more information, you can visit the site at OneCent.US, email them or call 631-455-8756.
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